Each Friday, at least for the foreseeable future, I will be sharing a blog post from the past. These will be posts from other places that I have retained the rights once again, or from this blog. I hope you enjoy these entries. I know they are ones that have made me smile.
This post originally was posted October 21, 2012.
If you have a product and you would like to create a buzz about it in order to increase your exposure and increase your sales, you may want to consider blog reviews as an effective form of marketing. But how do you get your product reviewed on a blog or on several blogs? One of the best ways is to hire a marketing team that specializes in blog reviews.
Perhaps you are new to the idea of blogs and what they can do for you. Below is the information that you need to open the doors of blogs and blog reviews to your business:
What is a Blog?
If you have ever been online and read the entries of a friend’s website, chances are you have been exposed to a blog. Dictionary.com defines a blog as the following:
The person who writes the blog and enters in the entries, is called a blogger. The blogger is what drives and creates the personality of the blog, and the person you want on your side if you are interested in receiving exposure for your product.
What is a Blog Review?
A blog review is quite simply the process of getting your product reviewed by a blogger on their blog. This creates exposure for your product as the people who read that blog will be reading the information about your product and the opinion of the blogger in regards to your product. This process is done through what is referred to as a blog post.
Why Get Reviewed on Blogs?
There are several reasons you might consider having your product reviewed on a blog. The most important reason is that the review will help to create a buzz about your product. It gets people talking about your product by name and the more familiar people are with the name of a product, the more often they will purchase a product.
What are the Main Benefits of Obtaining Blog Reviews?
There are many benefits to having your product and company reviewed on a blog. If you are an online entity, then a review could help to drive traffic to your website. More traffic means more sales. More sales means more money for you. If you do not have an online business, blog reviews can still be very valuable to you. No matter if your sales are online or offline, reviews can increase awareness of your services or your products. They can create a buzz about your product or service, which can bring you new paying customers. They also are a great way to gain feedback of your product or service. This feedback can help you to improve your product so that more people will be interested in spending their money with you.